Adword Advance Search Exam

Advance Search Exam

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Google Advance search exam is based on Google search network. You have to grab the concepts of Google search network to crack the Google Advance search exam. The minimum percentage requires to crack the exam is 80% and there are only objective type questions. Students would have 120 minutes to answer almost 100 objective type questions. If you do have broader understanding of the Google Advance search exam than you can easily crack the exam for sure.

Delhi Institute of Computer Courses (DICC) provides in-depth training about the course so that students will be able to understand the concepts of search network exam easily. We provide complete practical training on Google advance search exam as we do have our own clients. We can provide you the access of our running PPC account so that you would be able to get the proper understanding of the complete dashboard of Google Adwords.

Complete Syllabus of Google Adwords Search Exam:

Chapter 1: Understanding the Fundamentals of Search Network

Introduction to Search Network
Creating campaigns, Adgroups and Ads in Your Account
Using different Keyword Matching Options – Broad, Phrase and Exact
Using Broad Match Modifier
Measuring the performance of Account, campaign and Adgroup
Understanding the Ad position and Adrank
Actual Cost Per Click (CPC), CPM, ECPC

Chapter 2: Different Ad Formats

Textual Ads
How to create a compelling Textual Ad?
Getting Customer Engaged with Your Ads
Promote your products with Product Listing Ads
Using Dynamic Search Ads
Creating Targets for Dynamic Search Ads

Chapter 3: Using Ad Extensions

Location Extensions – How it Works?
Enhancing Your Ads with Extensions
How to use social extensions with your Ad?
Benefits of using Google Business or Places
Adding Call extension to Your Ads
Adding rating extensions with your ads
Adding sitelink extensions with Your Ads

Chapter 4: Enhancing Ads and Site Quality

How to check and enhance the Quality Score?
How to Improve Landing page experience?
How to create an effective Mobile Site?
How to measure Invalid clicks and Traffic?

Chapter 5: Different Adwords Tools

Overview of Adwords Tools
Utilizing the Account History
Keyword Planner Tool
Different Targeting Tools
Bidding and Budgeting Tools
Troubleshooting Tools
Google Analytic Tool
Adwords Editor Tool

Chapter 6: Overview of Adwords Reporting

Introduction to Adwords Reports
Analyzing the data on Adwords Campaigns Tab
Customizing the Performance Data
Using Columns to find out particular performance data
Creating, saving and Scheduling Reports
Find, Edit and Removing Adword Reports

Chapter 7: Understanding Adwords Reports

Measuring the Performance of Account, Campaigns, Adgroups and Ads
Analyzing the Ad Performance on Search Network
Evaluating the Ad Performance on Display Network
Evaluating the Conversion Tracking and Conversion Data
Search Funnel Reports
Measuring the Performance of Keywords on Search Network
Evaluating the Reach and Frequency
Evaluating the Geographical Performance
Evaluating and comparing the performance of periods of time.

Chapter 8: Understanding the Additional Performance Insights

Using Auction Insights in Adwords
Evaluating campaign performance on Home Tab.
How to use labels in Adwords
How to use Segments to view performance data
Tracking the search terms reports
Measuring the Ad extensions Performance

Chapter 9: Optimizing Performance of Adwords Campaign

How to Use Opportunities Tab?
Experiments within Your Campaign
How to use Custom Ad Scheduling?
How to Use Keyword Insertion?
How to Get Ideas to Enhance Campaign Performance?

Chapter 10: Understanding the Budget in Search Network

Understanding the budget Impact on Profit
Scaling the budget according to performance
How to create a profitable campaign
Growth in Practice
Enhance the performance of campaign when your daily budget is depleted
Understanding the basics of online budget strategy

Chapter 11: Bidding for better Performance of Campaign

Understanding the overview of performance-based bidding
Choosing different metrics to maximize profit

Chapter 12: Profitability & Lifetime Value

Achieving profitability
How to calculate conversion value?

Chapter 13: Understanding the AdWords API

Overview to AdWords Application Programming Interface (API)
Benefits & languages
About AdWords API Versioning
Using AdWords API Practically