Learn Online Marketing

Online Marketing Course

If you are interested in doing Online Marketing Course than get in touch using the contact us form or you can directly email us at [email protected] or use the below phone numbers to contact us. Call Now 9210640422, 9999959129, 9899127357, 8287996284, 011-43014913.

Now-a-day, Online Marketing or Internet Marketing has become essential components of growing business to a large extent. If you don't have online presence, you are lacking lots of business opportunities. Online ways of promoting a product or services includes SEO, SMO, PPC, Classified submissions, Email Marketing, SMS Marketing and so on. Here at DICC we teach you all the possible ways of promoting your products or services via Internet.

Internet Marketing or Online Marketing is a complete course including Search Engine Optimization, Pay per click management and social media marketing. During this course students will learn about how to promote the website using both ethical and organic optimization. This online marketing or internet marketing module has several benefits. One of the main features of this course is that it provides you full awareness about internet marketing concepts such as search engine optimization, pay per click, social media marketing, using paypal, western union, money bookers etc. Also, during this course you will be able to know about the internet marketing strategies we use grow our business online.

Detailed Syllabus of Online Marketing Course:

a) Search Engine Optimization Module

Chapter 1: Understanding Search Engines
Chapter 2: Introduction and Overview of Search Engine Optimization
Chapter 3: Website Structuring
Chapter 4: Search engine friendly content writing
Chapter 5: Keyword Research and Analysis
Chapter 6: On page Optimization
Chapter 7: Off page Optimization
Chapter 8: Link Popularity --- Crux of Search Engine optimization
Chapter 9: Social Media Marketing
Chapter 10: Google
Chapter 11: Miscellaneous SEO Activities
Chapter 12: Major SEO Tools
Chapter 13: Three types of SEO Techniques: White Hat SEO, Black Hat SEO, Grey Hat SEO
Chapter 14: Common SEO Mistakes
Chapter 15: Common SEO Terms and Glossary

b) Social Media Marketing Module
Chapter 1: Introduction to Social Media Marketing
Chapter2: Importance of Social Networking
Chapter 3: Social Bookmarking
Chapter 4: Importance of Blogging in Social Media
Chapter 5: Blog and Forum Commenting
Chapter 6: Really Simple Syndication
Chapter 7: Importance of Facebook Marketing
Chapter 8: Importance of Twitter Marketing
Chapter 9: Importance of Linkedin Marketing
Chapter 10: Importance of YouTube Marketing
Chapter 11: Understanding Social Media Tools

c) Pay Per Click Optimization Module

Chapter 1: PPC Course Module Structure: :
Chapter 2: Introduction to Ad Words – Google Ad words
Chapter 3: How to set up account Google Ad words
Chapter 4: Targeting – Search, Contextual or placement
Chapter 5: Creation of Effective Campaigns and Ad groups
Chapter 6: Creation of Banners using Display Builders
Chapter 7: Writing Compelling Ad Copies—Do’s and Don'ts
Chapter 8: Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
Chapter 9: Insertion of Google Conversion code and its importance in Effective Campaigning.
Chapter 10: Costs and Billing
Chapter 11: Tracking Ad Performance
Chapter 12: Optimizing Cost per Click
Chapter 13: Optimizing Ad Performance – Optimize Account & landing page
Chapter 14: The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
Chapter 15: Google Analytics code study and Insertion
Chapter 16: Google Analytics Report Study and Comprehension
Chapter 17: Creating Multiple Report Types
Chapter 18: Google Insights Study
Chapter 19: Google Trends Study
Chapter 20: Managing Client Accounts