Adword Shopping Exam

Shopping Exam

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Google Shopping exam enables you to learn how to promote your e-commerce websites and different products on Google paid section. It is through Google merchant center or Google Product listings that your ads appear with images in the right side of the Google search engine. These product listing ads in Merchant center has some criteria that students or advertisers need to understand to display the ad.

If do have an e-commerce websites with so many products, Google Merchant listing might be the best option for you. All you need to do is to understand that how Google Merchant center or Google Shopping works. Here at Delhi Institute of Computer Courses (DICC), we teach you practically how to enable Google shopping. We also help you to pass the Google Shopping exam as well. Join DICC now to get practical training on Google Merchant center..

Complete Syllabus of Google Adwords Shopping Exam:

Chapter 1: Introduction to Google Shopping

Overview of Google Merchant Center
What are Google Shopping and Product Listing Advertisements?
Understanding the Structure of Google Shopping Center

Chapter 2: Promoting Your Products with Google Shopping

Things to remember before you apply for Product listing Ads
Advantages of Product listing Ads over Normal Ads
How Product listing advertisements works?
Where Your Product listing ads appear?
How to calculate cost for product listing ads?
Other Information that appears in Product listing section
Guidelines to follow while creating Product listing ads

Chapter 3: Setting up Your Google Shopping Account

Adding Your Business in Account Settings
Understanding the Structure of Google Shopping Dashboard
Ensuring that Your site meets requirements of Google Shopping

Chapter 4: Verifying and Claiming Your Website URL in Google Shopping

Steps to Verify Google Shopping Center
How you may lose your claim?
Multi- Client Accounts in Google Shopping
Setting up Multi-Client Account
Verifying and Claiming Website for Multi-Client Account

Chapter 5: Navigating the Google Shopping Center

Understanding the Structure of Merchant Center
Understanding setting Options in Merchant Center
Product Feed Specifications
Gathering Product Information
Availability and Price
Unique Product Identifiers
Understanding Tax and Shipping in Google Shopping
Different Variants of Products
Apparel Products & Adult Products
Adwords Attributes including Custom Label Attributes
Merchant Promotion Attributes
Providing High quality, Fresh Data in Shopping Center
Inserting Accurate Data
Registering Data Feeds
Supported file formats in Google Shopping
Uploading and Activating Data feeds

Chapter 6: Setting Google Shopping Campaigns

Authenticating Merchant Center with Adwords Account
Setting and Running up Shopping Campaign
Creating Shopping Campaigns with Bulk Uploads
Managing Google Merchant Center Product feed
Bidding Management in Google Shopping

Chapter 7: Analyzing and Optimizing the Shopping Campaigns

Analyzing Your Google Shopping Campaign Performance
How to Use Benchmarking Data to compare your Performance
New Opportunities to reach more customers
Using Bid Stimulator to estimate your performance
Analyzing Return on Investment (ROI) with Conversion Tracking
Using Enhanced Cost Per Click (ECPC)