Learn PPC

Pay Per Click (PPC) Course

If you are interested in doing Pay Per click Marketing than get in touch using the contact us form or you can directly email us at [email protected] or use the below phone numbers to contact us. Call Now 9210640422, 9999959129, 9899127357, 8287996284, 011-43014913

Pay per click Marketing is one of the booming industries in India and aboard. We all know about Google AdSense and Google Ad words. Google Ad words is the pay per click advertising program by Google in which one has to pay when any visitor click on the ads of the business owner. One doesn't require paying for displaying his/her ads on the network websites of Google. DICC will provides you in-depth knowledge of PPC marketing and also help you to get Google Ad words certificate. Our training program will cover all the aspects of Pay per click Marketing. .

We are providing stock pay per click training as per the newest trends in Google. Our PPC course is of short duration of 20 to 30 hours but we cover all the basics to advance PPC strategies. Our PPC course designed in such a way that you can manage your own PPC accounts and can also lower down your budget to a great extent. For more information about the course module.

After the successful completion of the course, students will be able to know:

How to Manage Your Own Campaign In PPC?
How to Manage Your Own Adgroup and Ads In PPC?
How to Use PPC as Business Development Tool?
How to Make Effective Ads?
How to Improve Quality Score?
Understanding Search and Display Network.
How to Get The Maximum returns of Investment?

Detailed Syllabus of PPC Management Course:

PPC Training Module

Meaning of Pay Per Click Marketing (PPC)
Why there is need to do PPC
How PPC grow your business
Google Ad sense and Ad words
Adbrite, Chitika, Amazon and other PPC programs
Yahoo, MSN and Google PPC comparison
Google Ad Words structure
Set-up a PPC Campaign
Google Ad word Account Structure

Create PPC Campaign

Setting up a PPC Campaign
Google Ad word Account Structure
Setting up an Ad group within campaign
Using My Client Centre (MCC)
CTR, CPA, CPM
What is Impression?
How to make an effective ad?
What is "Cost/Conversion"?
How to increase CTR & Conversion
What is Tracking Code?

Keyword Research for PPC

What is Keyword Research and analysis?
Researching PPC Keywords
Importance of target keywords and audiences
Selecting Keywords according to Geographical location
Analysing keywords of your competitors
Finding Keywords popularity & Global and local search Volume
Categorizing your ad campaigns to Ad groups
PPC Keywords tools and resources

Create Ads for PPC Campaigns

Create Impressive and Effective Ads and Ad groups
Unique Title and character limits
Measurement of Title, Description URL
Ad that produce better ROI
Various examples of Successfully Effective ads
Creation of Landing pages and Destination URL’s

Bids Management in PPC

What is bidding management?
What is Quality Score in PPC?
How Quality Score Effect your bids and rankings?
How to Increase Position on Search?
Bid for Ad position
Define Bid for Each Keywords and Bid Management
User Define bids and Google Automatic Bids
Importance of bidding techniques
competitor's Analysis for bidding

Landing Page for PPC

What is Landing Page?
Ads Versus Landing Page
Important of Landing Page
Optimize Your landing pages
How to Increase conversion rates
What is "Click-through-Rates" (CTRs)
Use 'Calls to Action'
Cost/Conversion

PPC Reporting

Campaign Performance Reports
Keywords Performance Reports
Ad group Performance Reports
Ads Performance Reports

PPC Campaigns Tools

Google Ad word Tool
Keywords Spy
Google Ad word Editor