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Learn Search Engine Optimization

if you are interested in doing Search engine optimization course than get in touch using the contact us form or you can directly email us at delhitrainingcourses@gmail.com  or use the below phone numbers to contact us.


Now days, Search engine optimization training a popular career option. There are various training institute in Delhi but DICC is different from others as we provide you training on live projects. We enhance the skills of the student by keeping him update with the current SEO trends. Learn search engine optimization from DICC, as we are one of the reputed training institutes in Delhi. We have recently conducted SEO training programs in Delhi for corporate, students and other well known firms. Our Seo course designed in such a way that it covers every field of Internet Marketing. We offer number of Internet Marketing Courses as per the needs and requirements of the individual.

Search Engine Optimization Syllabus
 

1.Understanding Search Engines
a) Meaning of Search Engines
b) How Search Engine Index and Rank Pages
c) Types of Search Engines
d) Web Crawling, Indexing, Searching, and Penalization policies of
search engines
e) Google, Yahoo, MSN and other major search engines ---Competitive Analysis
f) Difference between ethical and Organic search engine results


2. Introduction and Overview of Search Engine Optimization
a) Meaning of Search engine Optimization
b) Difference between Off page and On page optimization
c) Difference between SEO, SEM and PPC
d) Geo Targeting
e) How to do Competitive analysis of sites
f) How SEO grow your business

3. Website Structuring
a) Difference between static and dynamic websites
b) Basics of html
c) Search engine compatible designing
d) Selection of keyword enriched domain names
e) Directory and URL structuring
f) Cascading Style Sheets (CSS)
g) Page File Extensions
h) Navigation Menus
i) Server Side Includes (SSI)

4. Search engine friendly content writing
a) Latent Semantic Indexing and SEO
a) Incorporating Keyword into your Content Pages
b) Creating H1, H2....within Content
c) How to frequently add content to your site.
e) Why content is the king?
f) Disadvantage of using Duplicate content.

5. Keyword Research and Analysis
a) Choosing the right keywords
b) Keyword Density, Keyword prominence and Keyword proximity
c) Keywords in URL and File names
d) Keywords in Meta Tag.
e) Keywords in Headings and Images.
f) Google adword tool, word tracker tool and other useful keyword research tools

6) Onpage Optimization
a) Title Optimization
b) Meta Tag Optimization
c) Important HTML Tags
d) Keyword Optimization and synonyms
e) Link Optimization
f) Image Optimization
g) Creation of HTML and XML Sitemaps
h) Robots.txt creation and implementation
i) W3C validation

 

7) Three types of SEO Techniques
a) White Hat SEO
b) Black Hat SEO
c) Grey Hat SEO

7. Offpage Optimization
a) Directory Submission
b) Article writing and Submissions
c) Blog writing and submissions
d) Writing Blog and forum comments
e) Press Release Submissions
f) Classified Postings

8. Link Popularity --- Crux of Search Engine optimization
a) Inbound and outbound Links
b) Backward links
c) Textual and banner links
d) Important factors influencing Link popularity
e) Links to avoid
f) Free link popularity tools
g) One way, reciprocal and three way link building
h) Link baiting, paid links.

9. Social Media Marketing
a) Getting traffic using twitter, facebook, linkadin
b) Digg, furl, stumble upon and other social sites
c) Benefits of Social media marketing
d) Viral Marketing
e) RSS and Atom feed syndication

10. Google
a) Brief history of google
b) Google algorithms
c) Google page rank
d) How google indexed and rank pages
e) Competitive analysis of google, yahoo and MSN
f) brief introduction Google Adsense and Google Adwords

11. Miscellaneous SEO Activities

a) Image and video optimization
b) Optimizing site using javascript,flash,frames and CSS.
c) Optimizing animated and flash movies
d) How to use Canonical URLS
e) Paid Ad submissions
f) Using Do follow and no follow tags

12. Major SEO Tools
a) Google Analytics tool
b) Google Webmaster tool
c) Google Adword tool
d) SEO chat
e) Alexa tool bar
f) Quirk biz tool
g) Yahoo and MSN Webmaster tool
 

14. Common SEO Mistakes
a) Keyword stuffing
b) Doorway pages and Hidden text
c) Duplicate content
d) Link Spamming
e) Targeting wrong keywords

15. Common SEO Terms and Glossary

 


Career Opportunities:

* SEO Engineer
* SEO Campaign Manager
* Online Marketing Manager
* Web Marketing Analyst
* Work as a Free Lancer


Training Fee: 7,000/

Duration: 2 months

Next Batch: Every Monday

Address:
S-556,1st Floor, Shakarpur school block, Near Laxmi Nagar Metro Station, Delhi.

Contact Number:
Ovais Mirza: 9210640422
Nasir Mirza: 9999959129


Timings: 10AM - 7PM

 

Learn Search Engine Optimization on Live Projects, See how to gain rankings in Google using latest SEO Techniques call: 9210640422

 

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