Adword Shopping Exam

Shopping Exam

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Google Shopping exam enables you to learn how to promote your e-commerce websites and different products on Google paid section. It is through Google merchant center or Google Product listings that your ads appear with images in the right side of the Google search engine. These product listing ads in Merchant center has some criteria that students or advertisers need to understand to display the ad.

If do have an e-commerce websites with so many products, Google Merchant listing might be the best option for you. All you need to do is to understand that how Google Merchant center or Google Shopping works. Here at Delhi Institute of Computer Courses (DICC), we teach you practically how to enable Google shopping. We also help you to pass the Google Shopping exam as well. Join DICC now to get practical training on Google Merchant center..

Complete Syllabus of Google Adwords Shopping Exam:

Chapter 1:  Introduction to Google Shopping

  • Overview of Google Merchant Center
  • What are Google Shopping and Product Listing Advertisements?
  • Understanding the Structure of Google Shopping Center

Chapter 2: Promoting Your Products with Google Shopping

  • Things to remember before you apply for Product listing Ads
  • Advantages of Product listing Ads over Normal Ads
  • How Product listing advertisements works?
  • Where Your Product listing ads appear?
  • How to calculate cost for product listing ads?
  • Other Information that appears in Product listing section
  • Guidelines to follow while creating Product listing ads

Chapter 3: Setting up Your Google Shopping Account

  • Adding Your Business in Account Settings
  • Understanding the Structure of Google Shopping Dashboard
  • Ensuring that Your site meets requirements of Google Shopping

Chapter 4: Verifying and Claiming Your Website URL in Google Shopping

  • Steps to Verify Google Shopping Center
  • How you may lose your claim?
  • Multi- Client Accounts in Google Shopping
  • Setting up Multi-Client Account
  • Verifying and Claiming Website for Multi-Client Account

Chapter 5: Navigating the Google Shopping Center

  • Understanding the Structure of Merchant Center
  • Understanding setting Options in Merchant Center
  • Product Feed Specifications
  • Gathering Product Information
  • Availability and Price
  • Unique Product Identifiers
  • Understanding Tax and Shipping in Google Shopping
  • Different Variants of Products
  • Apparel Products & Adult Products
  • Adwords Attributes including Custom Label Attributes
  • Merchant Promotion Attributes
  • Providing High quality, Fresh Data in Shopping Center
  • Inserting Accurate Data
  • Registering Data Feeds
  • Supported file formats in Google Shopping
  • Uploading and Activating Data feeds

Chapter 6: Setting Google Shopping Campaigns

  • Authenticating Merchant Center with Adwords Account
  • Setting and Running up Shopping Campaign
  • Creating Shopping Campaigns with Bulk Uploads
  • Managing Google Merchant Center Product feed
  • Bidding Management in Google Shopping

Chapter 7: Analyzing and Optimizing the Shopping Campaigns

  • Analyzing Your Google Shopping Campaign Performance
  • How to Use Benchmarking Data to compare your Performance
  • New Opportunities to reach more customers
  • Using Bid Stimulator to estimate your performance
  • Analyzing Return on Investment (ROI) with Conversion Tracking
  • Using Enhanced Cost Per Click (ECPC)

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