Adword Advance Search Exam

Advance Search Exam

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Google Advance search exam is based on Google search network. You have to grab the concepts of Google search network to crack the Google Advance search exam. The minimum percentage requires to crack the exam is 80% and there are only objective type questions. Students would have 120 minutes to answer almost 100 objective type questions. If you do have broader understanding of the Google Advance search exam than you can easily crack the exam for sure.

Delhi Institute of Computer Courses (DICC) provides in-depth training about the course so that students will be able to understand the concepts of search network exam easily. We provide complete practical training on Google advance search exam as we do have our own clients. We can provide you the access of our running PPC account so that you would be able to get the proper understanding of the complete dashboard of Google Adwords.

Complete Syllabus of Google Adwords Search Exam:

Chapter 1:  Understanding the Fundamentals of Search Network

  • Introduction to Search Network
  • Creating campaigns, Adgroups and Ads in Your Account
  • Using different Keyword Matching Options – Broad, Phrase and Exact
  • Using Broad Match Modifier
  • Measuring the performance of Account, campaign and Adgroup
  • Understanding the Ad position and Adrank
  • Actual Cost Per Click (CPC), CPM, ECPC

Chapter 2: Different Ad Formats

  • Textual Ads
  • How to create a compelling Textual Ad?
  • Getting Customer Engaged with Your Ads
  • Promote your products with Product Listing Ads
  • Using Dynamic Search Ads
  • Creating Targets for Dynamic Search Ads

Chapter 3:  Using Ad Extensions

  • Location Extensions – How it Works?
  • Enhancing Your Ads with Extensions
  • How to use social extensions with your Ad?
  • Benefits of using Google Business or Places
  • Adding Call extension to Your Ads
  • Adding rating extensions with your ads
  • Adding sitelink extensions with Your Ads

Chapter 4: Enhancing Ads and Site Quality

  • How to check and enhance the Quality Score?
  • How to Improve Landing page experience?
  • How to create an effective Mobile Site?
  • How to measure Invalid clicks and Traffic?

Chapter 5: Different Adwords Tools

  • Overview of Adwords Tools
  • Utilizing the Account History
  • Keyword Planner Tool
  • Different Targeting Tools
  • Bidding and Budgeting Tools
  • Troubleshooting Tools
  • Google Analytic Tool
  • Adwords Editor Tool

Chapter 6: Overview of Adwords Reporting

  • Introduction to Adwords Reports
  • Analyzing the data on Adwords Campaigns Tab
  • Customizing the Performance Data
  • Using Columns to find out particular performance data
  • Creating, saving and Scheduling Reports
  • Find, Edit and Removing Adword Reports

Chapter 7: Understanding Adwords Reports

  • Measuring the Performance of Account, Campaigns, Adgroups and Ads
  • Analyzing the Ad Performance on Search Network
  • Evaluating the Ad Performance on Display Network
  • Evaluating the Conversion Tracking and Conversion Data
  • Search Funnel Reports
  • Measuring the Performance of Keywords on Search Network
  • Evaluating the Reach and Frequency
  • Evaluating the Geographical Performance
  • Evaluating and comparing the performance of periods of time.

Chapter 8: Understanding the Additional Performance Insights

  • Using Auction Insights in Adwords
  • Evaluating campaign performance on Home Tab.
  • How to use labels in Adwords
  • How to use Segments to view performance data
  • Tracking the search terms reports
  • Measuring the Ad extensions Performance

Chapter 9: Optimizing Performance of Adwords Campaign

  • How to Use Opportunities Tab?
  • Experiments within Your Campaign
  • How to use Custom Ad Scheduling?
  • How to Use Keyword Insertion?
  • How to Get Ideas to Enhance Campaign Performance?

Chapter 10: Understanding the Budget in Search Network

  • Understanding the budget Impact on Profit
  • Scaling the budget according to performance
  • How to create a profitable campaign
  • Growth in Practice
  • Enhance the performance of campaign when your daily budget is depleted
  • Understanding the basics of online budget strategy

 

Chapter 11: Bidding for better Performance of Campaign

  • Understanding the overview of performance-based bidding
  • Choosing different metrics to maximize profit

Chapter 12: Profitability & Lifetime Value

  • Achieving profitability
  • How to calculate conversion value?

Chapter 13: Understanding the AdWords API

  • Overview to AdWords Application Programming Interface (API)
  • Benefits & languages
  • About AdWords API Versioning
  • Using AdWords API Practically

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