Learn PPC Course
if you are interested in doing
Pay Per click Marketing than get in touch using the contact us form or
you can directly email us at
delhitrainingcourses@gmail.com or use
the below phone numbers to contact us.
Pay per click Marketing is one of the booming industry in India and
aboard. We all know about Google adsense and Google Adwords. Google
Adwords is the pay per click advertising program by Google in which one
has to pay when any visitor click on the ads of the business owner. One
doesn't require to pay for displaying his/her ads on the the network
websites of Google. DICC will provides you in-depth knowledge of PPC
marketing and also help you to get Google Adwords certificate. Our
training program will cover all the aspects of Pay per click Marketing.
PPC Course Module Structure: :
|
PPC Training
Module
- Meaning of
Pay Per Click Marketing (PPC)
- Why there
is need to do PPC
- How PPC
grow your business
- Google
Adsense and Adwords
-
Adbrite, Chitika, Amazon
and other PPC programs
- Yahoo, MSN
and Google PPC comparision
- Google
AdWords structure
- Set-up a
PPC Campaign
- Google
Adword Account Structure
Create PPC
Campaign
-
Setting
up a PPC Campaign
-
Google
Adword Account Structure
-
Setting
up an Ad group within campaign
-
Using My
Client Center (MCC)
-
CTR, CPA,
CPM
-
What is
Impression?
-
How to
make an effective ad?
-
What is
"Cost/Conversion"?
-
How to
increase CTR & Conversion
-
What is
Tracking Code?
Keyword
Research for PPC
-
What is
Keyword Research and analysis?
-
Researching PPC Keywords
-
Importance of target keywords and audiences
-
Selecting
Keywords according to Geographical location
-
Analyzing
keywords of your competitors
-
Finding
Keywords popularity & Global and local search Volume
-
Categorizing your ad campaigns to Adgroups
-
PPC
Keywords tools and resources
Create Ads
for PPC Campaigns
-
Create
Impressive and Effective Ads and Ad groups
-
Unique
Title and character limits
-
Measurement of Title, Description URL
-
Ad that
produce better ROI
-
Various
examples of Successfully Effective ads
-
Creation
of Landing pages and Destination URL’s
|
Bids
Management in PPC
-
What is
bidding management?
-
What is
Quality Score in PPC?
-
How
Quality Score Effect your bids and rankings?
-
How to
Increase Position on Search?
-
Bid for
Ad position
-
Define
Bid for Each Keywords and Bid Management
-
User
Define bids and Google Automatic Bids
-
Importance of bidding techniques
-
competitor's Analysis for bidding
Landing
Page for PPC
-
What is
Landing Page?
-
Ads
Versus Landing Page
-
Important
of Landing Page
-
Optimize
Your landing pages
-
How to
Increase conversion rates
-
What is
"Click-through-Rates" (CTRs)
-
Use
'Calls to Action'
-
Cost/Conversion
PPC
Reporting
-
Campaign
Performance Reports
-
Keywords
Performance Reports
-
Adgroup
Performance Reports
-
Ads
Performance Reports
PPC
Campaigns Tools
-
Google
Adword Tool
-
Keywords
Spy
-
Google
Adword Editor
Course
Format:
-
Regular
(1-2 Hours)
-
Weekend (
3-5 Hrs)
-
Your
place
|
Next Batch: Every Monday
Course Fee: 7,000/-
Address:
S-556 ,1st Floor, Shakarpur school block, Near Laxmi Nagar Metro
Station, Delhi.
Contact Number:
Ovais Mirza: 9210640422
Nasir Mirza: 9999959129
Timings: 10AM - 7PM
